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Charlie Parker Celebration


Kansas City arts organization collaborates with Viney to promote its annual jazz festival.

Project Details

Client: Charlie Parker Celebration
Location: Kansas City, MO
Date:  2017
Services: branding & marketing
View: CharlieParkerCelebration.com

background

KC Jazz Alive – a nonprofit organization that works to make Kansas City the premier destination for jazz and live music – presents an annual two-week jazz festival, known as the Charlie Parker Celebration, to honor of the late saxophonist and his hometown. In 2017, the board of directors decided that it wanted to expand the reach and brand of the festival.

solution

The Viney Group was selected to fully rebrand and promote the festival, which included building a more welcoming website while creating and implementing a marketing strategy that would ensure visibility throughout Kansas City and beyond.

results

KC Jazz Alive saw record-breaking attendance at all of its 18 events, making its 4th annual celebration its best event yet.

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