Charlie Parker Celebration
Kansas City arts organization collaborates with Viney to promote its annual jazz festival.
Client: Charlie Parker Celebration
Location: Kansas City, MO
Services: branding & marketing
KC Jazz Alive – a nonprofit organization that works to make Kansas City the premier destination for jazz and live music – presents an annual two-week jazz festival, known as the Charlie Parker Celebration, to honor of the late saxophonist and his hometown. In 2017, the board of directors decided that it wanted to expand the reach and brand of the festival.
The Viney Group was selected to fully rebrand and promote the festival, which included building a more welcoming website while creating and implementing a marketing strategy that would ensure visibility throughout Kansas City and beyond.
KC Jazz Alive saw record-breaking attendance at all of its 18 events, making its 4th annual celebration its best event yet.