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Pet-friendly tech start-up partners with Viney to manage the marketing efforts for launch

Dog Parker, Inc. – a tech startup offering new smart dog houses that deliver safety and security to dogs and their owners – were gearing up for its launch after an eight-month beta program. The company wanted to work with an NYC-based boutique marketing firm with ties to the tech start-up world to spearhead the promotional efforts of its new and improved dog-house. The co-founders reached out to the Viney Group to help build a marketing and promotional strategy for the summer launch, in addition to overseeing the marketing and branding efforts of its team.

Project Details

Client: Dog Parker, Inc.
Location: Brooklyn, NY
Date:  Summer 2016
+ Content Creation
+ Marketing Management
+ Promotional Strategy
+ Web Design
+ Photo & Video Production
+ Print Production
+ Special Event Coordination


Dog Parker is probably the most challenging endeavor Viney has taken on to date. With just four months to execute a full on a marketing campaign, our team rose to the occasion and produced a considerable amount of work, including a new brand and logo, a dog house design, welcome packets, postcards, membership cards, t-shirts, electronic press kits, a promotional video and several photos shoots, and much more.

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