Office of Technology and Innovation — Childcare Assistance

As part of its collaboration with the NYC Office of Technology and Innovation, Viney led the production and editing of creative materials designed to reach New Yorkers across multiple platforms. This project extended beyond video to include the development of collateral for a wide range of media formats.

Viney’s work included designing and producing signs, posters, and other assets that were displayed in high-visibility locations throughout the city—including the subway system and other public spaces. By creating content tailored for diverse formats, the campaign ensured that important information could effectively reach millions of residents in their daily routines.

Through this project, Viney and the Office of Technology and Innovation combined strategy and creativity to deliver a citywide communications effort that was both impactful and accessible.

The video highlights the many functions of the service, designed to help millions of New Yorkers more easily access and navigate childcare resources.

In addition to the main production, Viney also ensured that the video would be accessible to the city’s diverse population by translating it into more than ten languages. This commitment reflects both the inclusivity of the MyCity platform and the city’s dedication to serving families from every community.