Flip Your Ballot

2018 NYC Charter Revision Commission

Ahead of the 2018 midterm election, the New York City Charter Revision Commission had a very important message to deliver to New York residents. The Commission engaged The Viney Group to develop a voter educator campaign (VEC) with the goal of bringing more New Yorkers out to the polls, and encouraging those voters to turn to the back of their ballots and vote on the Commission’s proposal. Viney created and deployed an aggressive VEC that comprised an interactive website with social feeds, print and digital advertising, local television ads and radio spots, and a street team effort that spanned City boroughs in the weeks leading up to Election Day.