Dog Parker

Viney Group partnered with Dog Parker to create a comprehensive brand experience for a pet-focused startup reimagining how dogs and their owners interact with the city. Our work supported the launch of a network of smart dog houses installed on local sidewalks throughout New York City, designed to blend utility, technology, and urban design. From brand positioning to visual identity, we helped Dog Parker establish a clear, approachable presence that resonates with pet owners while integrating seamlessly into the fabric of New York’s neighborhoods.