Smooth Embracing

Viney Group partnered with Smooth Embracing to brand both the company and its flagship product, HydraHalo. Our work spanned brand identity development, product branding, and packaging design, creating a cohesive visual system that reflects care, innovation, and modern parenthood. We also directed the product photography, ensuring the imagery captured both the product's functional benefits and its emotional resonance. Together, this full-scope engagement supported a polished market launch and positioned Smooth Embracing and HydraHalo as a thoughtful, design-forward presence in the maternal wellness space.